Category: Lifestyle

Major Points about Supreme Fashion

If you have read one of my articles before, then you already know how fond I am of mentioning the financial situation of Bluefly, one of the most trafficked and seemingly successful online retailers on the internet. This is an online retailer who has hit net revenues of $80,000,000 to $95,000,000. Nonetheless, this is also a company who has never made a single year of profit since its inception in 1997. As of December 31, 2009, Bluefly has an accumulated deficit of $147,468,000. Furthermore, this is a company that states in their annual financial report that they still need to further establish brand name recognition. If you ask all the women who shop at Forever 21, Urbanoutfitters, and ModCloth if they have heard of Bluefly, then most would have no idea who they are. This is obviously not a scientific observation, but if you compare Bluefly’s approximately 30K Facebook fans to ModCloths 100K fans then there is most likely a huge issue in terms of Bluefly branding and connecting with their $80,000,000 worth of customers. Putting down Bluefly is not going to help you or me as small business owners. What will help is understanding the skills and knowledge to help you stay out of the deep end.I strongly suggest you visit supreme playboy hoodie replica to learn more about this.

Please note that I am coming from a real do-it-yourself background. When my girlfriend and I first started our online clothing boutique, we did not have any funds to outsource any of the different project or jobs that the business needed. Quite honestly, if you have money to outsource every piece of work for your business, then my only suggestion is that you learn how to negotiate and manage people well. Otherwise, I am going to cover the general skills you should work on and knowledge you should acquire if you decide to pursue this venture yourself or with a partner. Of course, having knowledge about finance, marketing, accounting, organization behavior, negotiations, and pretty much everything a fashion merchandising course would teach would be ideal, but we will just focus on what I believe are the most fundamental.

1. Marketing
As I just mentioned, the ideal situation is if you had the business knowledge of a Harvard MBA or Parson’s Fashion Merchandising major. So, if I had to choose just one topic from business school, then it would be marketing. One of the key topics within marketing is the idea of the four P’s, Product, Price, Place, and Promotion. With the four P’s, you will learn how to position and differentiate your online clothing store in this highly competitive market. With a decent understanding of marketing, you will understand how to use the four P’s to either position yourself as a high-end luxury boutique or the young and hip store with a reasonable price point for the mass audience.

2. Accounting
If I was allowed one more topic within the MBA curriculum, then it would have to be accounting. Quite simply, if you do not know anything about accounting, then you will not know if you are going broke until the day you close down. Calculating net sales or revenue is the simplest task, but it is calculating your expenses that will help you in the end. Without accounting, you will never know what expenses are out of control and therefore never able to correct it. Additionally, accounting knowledge does not stop at financial statements, there is a whole branch of accounting that focuses on managerial decisions. In the case of a fashion retail business, you will use your managerial accounting skills to budget your inventory purchases for the season, determine a product mix using historical data, examine how to improve conversion, and just about any other decision that can be made using numerical data.

3. Web Design, Programming, and Database
I think I can easily say that I have saved over $10,000 because I was able to learn how to design my own website, install open-source contributions, and understand how a database interacts with a dynamic website. When we first started our website, about a month after launching, I realized we needed some design and functionality changes to our website. I contacted a San Francisco web design firm, told them exactly what work I needed done, and they quoted me about $3,000. I ended up doing the work myself, with just the help of the internet, within two days. A month later, I decided I wanted to do a complete landing page redesign that I felt was outside of my abilities. I hired someone through a freelancing website. Nothing was done on schedule, in the end the job had to be cancelled, and I had to go through an arbitrator to finally get my money back. At that point, I pretty much decided that I would never hire anyone to do my web design.

Now, I have built four full scale websites and can install or write just about any contribution needed for my website. I have no doubt that I have saved over $10,000 doing the work myself. Of course, if you are using a paid shopping cart, then most of this is irrelevant, but I think it is an invaluable skill for those who need to save money.

Read More

Wig Maker Explained

With the explosion of lace wigs many lace wig seller web sites are popping up all over the Internet. For the average buyer, this makes selecting the best company to purchase from hard. There are five, top things to look for in selecting the perfect lace wig seller. This guide will help you. How does their website look? If it looks amateurish, in need of a makeover, why select them for your lace wig makeover? An e-commerce web site is like a brick and mortar business. (A brick and mortar business is a business with a physical location where a consumer may walk in and purchase goods and services.) Their physical presentation on the Internet would be exactly the same in person if their business was a brick and mortar location. I am sure you would not purchase an expensive item from an ill looking store visited. When an e-commerce web site cannot and will not invest in their own appearance, why would they invest in yours? Where are their contact telephone numbers and hours of operation? If you do happen to stumble upon a web site that takes the time to build a comfortable environment for you (their e-commerce web site), how can you reach them for questions? Is this fancy web site like a posh boutique where the attendees may linger in the back until you call for them and when you call for them, do they answer? If you are unable to reach this lace wig seller before the sale, it is unlikely they will be available after the sale. wig maker has some nice tips on this.

It is best to stay away from email contact only lace wig seller web sites. As with everything, email may be fallible. Waiting on an emailed response is pain staking. Purchasing your perfect lace wig requires more than an email address as the solo point of contact. At least think about the amount you are spending. Is not your purchase worth more than just an email contact? You have a telephone number for a wig seller. Great! Let us call them. Oh! They are only open from 9 AM to 3 PM or 9 AM to 5 PM. Most people work during these hours. I am sure your employer would not be happy to learn you are spending working hours on the telephone handling personal affairs. Moreover, think about the whispering you will have to do while talking to these lace wig sellers with limited support hours at work. Some of us would not want our coworkers knowing we wear a wig. Being able to call from the comfort of your home is a tremendous benefit! After all, hours such as 9 AM to 5 PM are banking hours and many of us know how hard it is to work around this schedule. Why should you work around the schedule of a lace wig seller? Their goal should be to assist and support you. 9 AM to 5 PM are luxury hours to a company bent on accommodating themselves, not you. Hours of operation is also a dead giveaway as to which lace wig web sites are being run by part time hobbyists or a full time corporation.

Are there a lot of pictures for every lace wig they sell and how do they look? The drawback to buying online is that you miss out on the ability to touch and feel tangible products. This is where a top notch lace wig seller goes above and beyond in order to give you a virtual touch and feel. Notice the number of pictures taken of each lace wig. Notice the camera angels used in each picture. Notice the pixel quality. Do the pictures have different background colors that look like a hodgepodge possibly snatched from other web sites? Lace wig sellers that do not take the time to give you a lot of pictures of their lace wigs are not taking the time and effort needed to showcase every aspect of the product to you. This may mean there is something to hide. You cannot gather a clear idea of exactly what you are buying. Additionally, with the wide variety of ethnicities purchasing lace wigs, has this lace wig seller shown how their wigs look on various complexions? A top notch lace wig seller will give you variety in several pictures. How well are you treated? If you are able to get a telephone number from a lace wig seller and are also able to call them within their allotted hours of operation, how they treat you is important. Do they refer you back to their web site when you ask a question? Are you being rushed off the telephone? Purchasing a lace wig is a detailed process. You want to make sure that you have chosen the most perfect wig. This includes fit, hair origin, and construction options. Your relationship with your wig seller should be the same as the one with your physician.

Lace wigs are a personal product where intimate topics and personal considerations will be discussed. Their customer service and confidentiality with your questions show care and respect. The goal for every lace wig seller should be relationship building. Many business owners fail to realize that consumers are worth more than their weight in platinum. The lifetime value of a consumer is important to business growth. How much do they know about lace wigs? With lace wigs being the hottest trend, many people that have set up shop by creating an e-commerce site have little knowledge about lace wigs. Is the information on their web site easy to understand or do you need a cosmetology license to decipher their industry jargon? Scour the web site of the lace wig seller for FAQ (frequently asked questions) or a glossary. When a lace wig seller takes the time to create and maintain a FAQ and glossary section this shows a bit of their knowledge and effort to educate you on their product and services. Also keep in mind that on the Internet, any web site may look as if a genius runs it. Call them and ask questions. This is a fool proof way of experiencing not only what they think about their customers but how much they know about lace wigs.

Read More